The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Valley Subaru of Longmont Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Longmont Humane Society
OUR Center | Colorado FriendShip | Dance Dimensions
Kiva Center | Niwot High School
Protect Our Rivers | Arbor Day Foundation | Returning Rapids
Leukemia & Lymphoma Society
Subaru Loves the Earth - Chelsea M.
Valley Subaru proudly celebrated Subaru Loves the Earth this year by partnering with the Arbor Day Foundation to give back in a meaningful, green-forward way. Together, we handed out 100 seedling trees to our community—each one a small but powerful step toward healthier forests, cleaner air, and a more sustainable future. Seeing families, kids, and local residents pick out their seedlings and share where they planned to plant them was a reminder of how connected we all are to the environment around us. We’re grateful for the chance to support our neighbors and help more trees take root right here at home. Stay tuned for more information about next year's event if you'd like to claim your own tree!
Share the Love - Cliff C.
Our longtime friends at Valley Subaru have once again selected Longmont Humane Society as their hometown charity for the Subaru Share the Love event. This incredible partnership has continued for many years and every time, the generosity of the Valley customers amazes us. This year, they presented a check for $35,629 during our Homeward Bound Gala! These funds directly support the animals in our care and help us continue our mission of giving pets the second chances they deserve. We look forward to another successful Share the Love program this holiday season.
Make A Dog's Day - Maria W.
Subaru's annual holiday, Make A Dog's Day, is always a hit with the dogs here at Longmont Humane Society! Valley Subaru came by again this year to spoil all the pups at LHS to celebrate. Each dog in our care had the opportunity to swing by the Subaru tent during the afternoon walk to receive a pup cup, a Subaru Outback dog toy, and lots of love and affection from their staff! Sometimes it's the simplest gestures that can really make a dog's day!
St. Vrain River Cleanup - Chelsea M.
To celebrate Subaru Loves the Earth Month and World Water Day, Valley Subaru hosted another St. Vrain River cleanup in partnership with Protect Our Rivers. 61 volunteers gathered to remove 615 lbs of trash from the St. Vrain and around Dickens Farm Nature Area. We're so grateful for the Valley Subaru team and Longmont Community for rallying together to clean our waterways and keep our natural areas safe to enjoy!
Delivering Hope: Subaru Brings Comfort to Cancer Patients - Lauren S.
Through the Subaru Loves to Care initiative, Valley Subaru of Longmont has partnered with The Leukemia & Lymphoma Society (LLS) and Commonspirit Longmont United Hospital- Hope Cancer Centers to bring comfort and encouragement to cancer patients. Each summer, this meaningful collaboration results in the delivery of cozy blankets and handwritten messages of hope. On 6/25/25 date, Valley Subaru of Longmont generously visited the hospital to personally deliver these items, brightening the day of patients undergoing treatment. These simple yet powerful gestures are deeply appreciated—patients often share how much it means to feel seen and supported by their broader community. By engaging local Subaru retailers and community members, these deliveries not only uplift patients but also help advance LLS’s mission to improve the quality of life for patients and their families. We are truly grateful for Subaru’s compassion, generosity, and commitment to making a meaningful difference.
Valley Subaru of Longmont Supports Colorado FriendShip - Joshua S.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Longmont, this is a harsh reality. Helping others strengthens communities, which is why Valley Subaru of Longmont is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Valley Subaru of Longmont have helped nearly 900,000 children and adults in urgent need. On 01/23/2025, Valley Subaru of Longmont donated 120 coats to Colorado FriendShip. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Pet of the Month - Calli B.
As a volunteer at Longmont Humane Society, I have been working with Valley Subaru for years to feature some of our longest stay shelter dogs. I bring a dog to the dealership once a month for a photo shoot, in hopes they might be seen by some potential adopters or on social media. The dogs have a wonderful time getting a field trip away from the shelter and the Valley employees all love it too!
Keeping Trash out of Landfills - Jackie C.
Valley Subaru and the Kiva Center created a display in the dealership to highlight Kiva's mission and raise awareness about the small ways we can all make a difference imn caring for our environment! 1 billion plastic landry detergent bottles end up in landfills each year. On average, 75% of the plastics from detergent pods are released into oceans, rivers, canals and soil. Samples of the home made detergent that the kids made is available for guests to take with them, along with a recipe to make their own!
Colorado Friendship - Chelsea M.
Valley Subaru is proud to support local non-profit, Colorado FriendShip! During our last Subaru Loves to Help initiative, we were able to provide new shoes and socks to youth in need. This year, we will be providing coats for kids this winter. Colorado FriendShip not only provides clothes to those who need it, they provide meals to kids facing food insecurity. Through their hot meals and school programs, they do their best to ensure no child will go without a meal. They also assist those facing homelessness with food and clothing. Additionally, they are there to help victims of natural disasters.
Supporting Longmont Humane This Holiday Season - Chelsea M.
Valley Subaru is proud to be a long time supporter of Longmont Humane Society! We know not everyone can adopt a pet, that's why we try to offer other ways you can support their mission. If you're at the dealership, stop by the parts counter to check out the giving tree. Take an ornament featuring a shelter pet and make a donation...no amount is too small! Yes, even the change in your pocket can make a difference! Or, if you're in the market for a new vehicle, LHS is one of our Hometown Charities again for Share the Love! Through Jan 2, your purchase of a new Subaru can provide a $325 donation to the shelter at no additional cost to you! Just select Longmont Humane Society as your donation recipient after purchase. We look forward to seeing how much we can raise for the shelter animals this season!
