Impreza
BRZ
WRX-STI
Legacy
Forester
Crosstrek
Outback
Ascent
Solterra
Subaru is rated #1 in dependability for two years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Subaru is rated #1 in safety for six years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Subaru is rated #1 in loyalty for two years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
Subaru was the first automotive plant in the U.S. to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity.
Subaru is rated #1 in customer satisfaction for two years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Subaru. Forbes’ #1 automotive brand for social impact three years in a row.
© 2025 Forbes Media, LLC. All rights reserved. Used under license.
Subaru is rated #1 in product quality for five years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
#1 in Customer Satisfaction for Dealership Service among all Mass Market Brands according to J.D. Power.
For J.D. Power 2025 U.S. award information, visit jdpower.com/awards.
Subaru has been recognized by S&P Global Mobility for having the Highest Overall Loyalty to Dealer for the 2024 calendar year.
Based on S&P Global Mobility U.S. loyalty analysis for the 2024 calendar year, Subaru had the greatest percentage of owners who returned to market and purchased or leased another Subaru vehicle from the same dealer for the 2024 calendar year.
2025 Overall American Rally Association (ARA) Champion
94% of Subaru Impreza vehicles sold in the last 10 years are still on the road today, more than the Honda Civic, Toyota Corolla, Mazda3, or Hyundai Elantra.
Based on Experian Automotive vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
The 2025 Subaru Impreza earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
96% of Subaru vehicles sold in the last 10 years are still on the road today.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
92% of Subaru WRX vehicles sold in the last 10 years are still on the road today.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
The 2025 Subaru WRX is a 2024 IIHS TOP SAFETY PICK.
2025 Overall American Rally Association (ARA) Champion
94% of Subaru Legacy vehicles sold in the last 10 years are still on the road today, more than the Honda Accord, Toyota Camry, Nissan Altima, or Hyundai Sonata.
Based on Experian Automotive vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
The 2025 Subaru Legacy earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
96% of Subaru Forester vehicles sold in the last 10 years are still on the road today, more than the Toyota RAV4, Honda CR-V, Mazda CX-5, Hyundai Tuscon, Nissan Rogue, or Ford Escape.
Based on Experian Automotive vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
The 2025 Subaru Forester is an IIHS TOP SAFETY PICK. (Excludes Wilderness models.)
The 2025 Subaru Forester earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
The 2024 Subaru Crosstrek is one of the Best New Cars for Teens, according to Kelley Blue Book.
Kelley Blue Book’s 2023 Best Cars for Teens – Information Every Parent Needs, and Best Cars for Teens: The List Every Parent Needs, on Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
97% of Subaru Crosstrek vehicles sold in the last 10 years are still on the road today, more than the Honda HR-V or Toyota RAV4.
Based on Experian Automotive vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
The 2025 Subaru Crosstrek earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
The 2024 Subaru Crosstrek was named a Best New Car by Autotrader.
For more information, visit Autotrader.com. Autotrader is a registered trademark and used with permission.
In fact, 96% of Subaru Outback vehicles sold in the last 10 years are still on the road today, more than Honda CR-V, Toyota RAV4, or Hyundai Santa Fe.
Based on Experian Automotive vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
The 2025 Subaru Outback is an IIHS TOP SAFETY PICK for 16 years running (2009-2024).
The 2025 Subaru Outback earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
The 2025 Subaru Ascent earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
96% of Subaru vehicles sold in the last 10 years are still on the road today.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
The 2025 Subaru Ascent is an IIHS TOP SAFETY PICK.
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2015-2024 as of December 2024.
The 2025 Subaru Solterra is an IIHS TOP SAFETY PICK+.
The 2025 Subaru Solterra earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
