The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Valley Subaru of Longmont dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Longmont Humane Society
Rhythm on the River, Lyons Outdoor Games
I have a Dream Foundation, Friend of the Longmont Museum, Trail Ridge Middle School
OUR Center, We Support U!, Veterans Helping Veterans Now, Pinewood Springs Fire Dept., Lyons Community Foundation
Knights of Columbus
 Subaru Love Promise Heart

Love Promise Stories from Valley Subaru of Longmont

Subaru and Valley Subaru of Longmont believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Valley Subaru's LHS Pet of the Month  –  Kathy G

Valley Subaru of Longmont's Pet of the Month program means everything to some of our longest-term resident dogs looking for a forever home! Every month, we bring a dog looking for just a bit of promotion to Valley Subaru of Longmont (dogs like Butter, shown here on his visit to the dealership). Staff from both organizations let dogs like Butter walk around for a personal doggie-photo shoot. Those photos of pups visiting Valley Subaru then make their way into local Valley Subaru promotions, often landing dogs like Butter a new family. Thank you, Valley Subaru, for going the extra mile for our community. From the animals and the people who love them: Woof!

Valley Subaru Changes Lives Through Scholarships  –  Leanne F

Thank you Valley Subaru for donating $19,634.12 to Realities for Children Boulder County through your Subaru Share the Love event. We appreciate serving as your hometown charity! Your generous donation is being applied to educational scholarships benefiting Boulder County youth who have overcome significant obstacles including abuse and neglect. Most of the students we serve spent time in the foster care system. Research shows that as few as 11 percent of former foster care youth will attend college and from that number, approximately 5 percent will graduate. The students we serve are truly beating the odds – we appreciate Valley Subaru helping us to give hope to these amazing, resilient youth. This year, we awarded scholarships to six youth and a four-year extended scholarship to one student for the University of Colorado.

Valley Subaru & The LLS  –  Beth M

Partnered with The Leukemia & Lymphoma Society, Valley Subaru of Longmont delivered blankets to Longmont United Hospital’s Hope Cancer Care Center on July 13, 2018. Although Valley Subaru is heavily involved in their community, this partnership holds a special place in their hearts.Chelsea Mack, a Subaru representative, described a story from a couple of years ago in which a patient reached out to the General Manager of Valley Subaru directly to tell her about how much the blanket meant to her. The blanket supported her while going through treatment, and she was touched that Subaru made this commitment to the cancer community.

Everything I want and more.  –  Bing V

Winters in Colorado can be very unpredictable and I am never afraid in hazardous conditions in my Crosstrek. The ability to turn off AWD is very handy in certain conditions like when you get stuck. I've never had that problem though. Paddle shifters aren't just for fun either. Slowing down by switching to manual, in icy conditions, allows you to lay off the brake. I love my Subaru and purchasing it and maintaining it has been a breeze because of Valley Subaru. I named mine Clyde. Maybe you can guess why from the picture.

Subaru and NWF Love the Earth!  –  Kia M

Had a great time with Valley Subaru of Longmont! We partnered with them for the #SubaruLovesTheEarth campaign, for donated gardening equipment and food, shelter and water sources for various small species. This new setup will make the school a certified wildlife habitat through the National Wildlife Federation and give us a great tool to teach the kids about the importance wildlife preservation and gardening!

Be a Butterfly Hero with Valley Subaru of Longmont  –  Chelsea M

Valley Subaru of Longmont is bringing our commitment to the environment to life, by supporting the National Wildlife Federation (NWF). We know that loving the environment means more than loving the great outdoors, it means working to preserve it. Through our Subaru Loves the Earth initiative, we are supporting the Butterfly Heroes program and building habitats across the country. Did you know that 90% of Monarch butterflies have disappeared because their habitat is disappearing? We're working to fix that by providing a NWF certified wildlife habitat that supplies food, water, cover and places for butterflies to raise their young! This habitat will be on display at Valley Subaru of Longmont through the months of April and May and will then be donated to a local school. Why are the butterflies so important? Yes, they are beautiful to look at, but we need them to help pollenate our food. 1 of 3 bites on our dinner plate is made possible by pollinators. They're an important part of our ecosystem, and introducing habitats like the one we have at Valley Subaru plays an vital role in increasing butterfly populations.Come by Valley Subaru this month to see the NWF certified habitat and get your free packet of milkweed seeds! By planting these seeds, you'll be providing the food and cover the Monarch butterflies need to thrive. Join us in creating a community of Butterfly Heroes!

Saving lives,  –  Chelsea M

When it comes to lifesaving partnerships, Valley Subaru/Nissan just gets it. Consistently first to step to the plate in supporting countless fundraising initiatives for Longmont Humane Society (LHS), it's clear to see that Valley's people treasure the human/animal bond, and are committed to seeing more pets find forever homes. Whether they're sponsoring Homeward Bound - the spring auction event or the Paws in the Park 5K Walk/Run & Festival, the entire team rallies in amazing ways to ensure LHS' success. They partner with LHS for the PAWS giving events, Holiday Pet & Family Photos, and the Holiday Giving Tree fundraiser - all in the hopes of giving a voice to those who cannot speak for themselves. Valley's employees attend the events, contribute financially to LHS, welcome us into the dealerships for various functions, and have even opened their hearts and homes by adopting from LHS themselves. LHS is deeply grateful for our ongoing partnership with Valley Nissan/Subaru, which has and continues to provide second chances for animals in need.

Helping the Veterans in Longmont  –  Trisha D

Veterans Helping Veterans Now is a wonderful organization that offers support for the veterans in our community. Valley Subaru is aware of the challenges that veterans face every day and we were proud to support this organization's annual Spaghetti Dinner that raised over $8,000! The funds raised will help VHVnow continue their mission to build healthier loves for local veterans and their families by providing free mental health services, support groups, educational opportunities and other forms of continued support.

Sharing the Love with the Longmont Humane Society  –  Elizabeth S

The Longmont Humane Society is one of our favorite organizations to work with! Valley Subaru gets involved with pretty much every event or fundraiser LHS holds because we admire what they do for the homeless animals in our community. They care for the animals in need of a home here in Longmont, but they also take in countless pit bulls from Denver that would otherwise be put down due to the city's ban on the breed. We've been proud to support everything they do including Holiday Pet Photos, Paws in the Park 5k, the Homeward Bound Benefit, and Holiday Giving Trees right here at the dealership. Outside of these events, we've also had Valley Subaru employees adopt their pets from LHS! We're so grateful for this partnership that has not only helped LHS raise funds to care for the animals, but also brought new furry, loving members to our employees' families!

Helping the OUR Center Help our Community!  –  Elaine K

Valley Subaru loves the OUR Center in Longmont for their tireless efforts to help individuals and families who are struggling with their most basic needs. They offer everything from food and clothing to rental assistance, transportation and advocacy for those with disabilities. We started by simply holding food drives and delivering donations to the OUR Center. Most recently, we chose them as our hometown charity during Share the Love. We're thrilled to support this amazing organization and look forward to a continued partnership that will benefit our community for years to come!